ECommerce 2010 Kenneth C Laudon 9780135090787 Books
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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The sixth edition--including all of the data, figures, and tables in the book--has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
ECommerce 2010 Kenneth C Laudon 9780135090787 Books
It seems rare that one can find a graduate-level college textbook that is up-to-date as this textbook is (as of this review date). The authors give great examples to support the material presented and provide more than enough material from which to gather one's thoughts to begin a research paper. What's more is that this textbook is actually an enjoyable read. So much so that I have begun to read chapters that were not assigned from my university simply because it's great reading. Many other authors could use this book as a superior reference guide on how to keep even technical material interesting. Great job. I only wish that these authors could write all the textbooks I am required to read for my MS in Information Technology degree program.Product details
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Tags : E-Commerce 2010 [Kenneth C. Laudon] on Amazon.com. *FREE* shipping on qualifying offers. For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive,Kenneth C. Laudon,E-Commerce 2010,Pearson Education,0135090784
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ECommerce 2010 Kenneth C Laudon 9780135090787 Books Reviews
With 800+ pages, twelve chapters, covering World Wide Web, E-commerce website, online security, payment systems, marketing concepts, ethical, social, political issues, online retailing, online content media, social networks, auctions and portals, B2B, and supply chain management.
Each chapter has plenty of real-life examples. The only drawback is the lack of global e-commerce effort. However I would recommend this book to all.
For novice e-commerce types this text is awesome! Explains everything in detail. Book was in great condition when received.
Well written text. Excellent for graduate students and professionals. Case studies are current and are an appropriate learning tool.
This is a great book. I bought it for work and found it very helpful. the information is very current. the book is written very well in an easy to follow language and format. I recommend it to anyone who is interested in learning more about eCommerce for work or school.
This book has the latest stats and info about e-commerce you will ever need to understand the building blocks of e-commerce and related technologies. Well written and presented Laudon & Traver. Reading the book was a pleasent experience as it is written in a way that even a non-college student can understand.I would recommend this book to anyone who is in a college environment or looking for the knowhow on building an e-commerce site.
Didn't even use it once for the class
It seems rare that one can find a graduate-level college textbook that is up-to-date as this textbook is (as of this review date). The authors give great examples to support the material presented and provide more than enough material from which to gather one's thoughts to begin a research paper. What's more is that this textbook is actually an enjoyable read. So much so that I have begun to read chapters that were not assigned from my university simply because it's great reading. Many other authors could use this book as a superior reference guide on how to keep even technical material interesting. Great job. I only wish that these authors could write all the textbooks I am required to read for my MS in Information Technology degree program.
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